1. What Is A Casino Worker Called
2. What Is A Person Who Works In A Casino Called
3. What Do You Call A Casino Worker License

About Call Center Work. While we all have an idea of what call center work entails, i.e., talking on the phone, the specifics of each job can vary considerably. So as you start your call center job search, think about these types of call center work. A day in the life working in Tokyo Japan as a Pachinko Casino Worker. This is what a typical day working in Japan is like if you work in the Casino Enterta. Casino cashiers may be referred to as gaming cage workers, cage cashiers, booth cashiers or gaming change persons. They work in an area of a casino known as a cage, which is the casino's center of.

Drumroll drawings. Tricked-out trucks. Cash tornadoes. Pulling off a successful casino promotion is harder than it may seem. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. (Unless, of course, Break the Bank is your promotion of choice.)

1. Start with planning.

Let’s start with the elephant in the room. It’s definitely more fun to think about what kind of game show briefcase you’ll use in that Deal-eo or No Deal-eo promo, or how the balloons will drop on the new car, but if your casino promotion idea is going to be successful, you need to set the fun aside and first ask yourself this: what, exactly, am I trying to do? Acquire new guests? Reward loyal guests? Increase guest spending? Increase visits? Once you settle on your goals, things get much easier.

A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. (See #4.)

One other thing: Do not start with how much you should — or have to — spend. Expense should be planned in line with potential revenue, and you’re not going to know that until you define what you’re trying to achieve.

2. Determine how you’ll measure success.

You’ll need to know what “success” means in order to achieve it. This may sound like a “duh,” but it can get a bit tricky. Be sure to isolate your base business, as sometimes traffic isn’t driven by promotions. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Be sure to define how you’ll measure those in advance.

3. Know thy audience.

In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Because no matter how enticing you may think your promotion is, if your audience hasn’t heard, isn’t interested, or can’t come, you’re in for a flop.

If, for example, drive time is short and your identified target audience isn’t employed full-time, you may be able to bump that 50% slot floor occupancy on a Tuesday. Or, your audience demographics may tell you the smartest day to make the biggest bang for your buck is Friday, even though the slot floor occupancy is already at 60%.

4. Keep your guests close and your competition closer.

The more you know about your competition, the better you can react or — better yet — act proactively. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act.

Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer.

Technology makes competitive tactics crazy easy. Let’s say one of your high-spend customers is entering your competitor’s parking lot, headed to their Big Bucks promotion. You can send a real-time text that says, “Get over to our place in the next half hour and get a GUARANTEED 50 big bucks in FREE play.” Presto, guest-o. (Small Red Circle plug — we can help you get here. See #15.)

5. Know when enough is enough.

A promotional calendar that’s filled to the brim with exciting giveaways, gifts, and games will produce more profits than a calendar that has sporadic promotions, right?

Wrong.

A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. And, if you’re always in promo mode, how can you calculate the bump a particular promotion creates? When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Plus, if you’re not careful, those happy, excited guests become angry, entitled guests who wonder where their free meal is already.

When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point.

6. Brand it.

If your promo name looks and sounds just like your competitor’s promo name, you just might have spent your money giving them business. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better.

7. Limit time.

We are predictable, we humans, and we assign greater value to limited-time offers. From an old-fashioned circus barker’s “hurry, hurry, hurry” to today’s social media flash sales, time — or lack thereof — creates buzz. And buzz creates action.

Choosing the right start and end dates can have a big impact. Don’t run the promotion long enough, and your guests won’t have enough time to enter. Run it too long, and it loses its punch. Two to four weeks is usually the sweet spot, but it’s important to experiment with your particular casino audience.

8. Create a sense of mystery.

We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.

Another benefit to using mystery in your promotions? Cost containment. While a guest might not come in if he or she knows, statistically, she’s likely to win a small bit of free play, that same guest may decide to visit if she’s guaranteed a “mystery” prize (that turns out to be that same free play).

9. Use theater.

These days, guests, hosts, staff, they’re all busy. What’s more, they’re bombarded with lots and lots and lots of messages. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.

10. So who’s promoting this promotion?

The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. If, on the other hand, staff perceives taking part in the promotion as a chore — or they’re in the dark about the specifics — no amount of promotional ad spend will make up for what happens when your guests walk in the door.

Moral: Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.

11. Spread the word wisely.

If you’re encouraging participation in a mass promotion, it makes sense, of course, to buy mass media. If it’s a targeted promotion, though, think outside the box for ways to get your message directly to your target.

Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino? State Fair? Local mall? Where are the customers you want to acquire?

What Is A Casino Worker Called

12. Check goals against data.

After the promo, it’s time to dig into the data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Quickly get to the bottom of what worked and what didn’t, so you can process the whole picture while it’s fresh. If your data analysts are pulling manual reports, and getting your hands on data just isn’t going to happen quickly, it might be time to get some help.

13. Debrief already.

The numbers are one thing, but there’s always more to the story. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Ask what worked and what didn’t. How were the lines? The weather? The logistics? How was the wait for the valet? Get the customer experience story that rounds out the numbers.

14. Present findings in a way that engages your audience.

Think about it. You just thoughtfully intrigued a target audience enough that you created a desired response. You now need to turn around and approach your managers, board, or tribal leadership the same way.

We’re guessing you have a small window of time in a room full of busy, sometimes impatient people. So get to what they care about right away: high level findings, recommendations, and an action plan. Keep it short and on-point. Create summary slides. And be prepared for those questions you know are coming.

15. Get help if you need it.

If your data analyst is pulling manual reports, and you’re not getting information for weeks, you can’t possibly gather great insight and react to that promotion in a timely or effective way. And if you have to analyze mail, email, and mobile communications separately, you’re probably sinking fast. How can you check goals against data across platforms, factor in guest experience, and recalibrate when you’re already well on your way with another promotion?

You can say goodbye to the slow going and heavy lifting — without a big cha-ching out of your bottom line — with database marketing software that does the work for you. We happen to know just the one. It’s a database marketing software suite designed for casino marketers, by casino marketers, and it’s called RECON. This little genius projects your profit margin before your promotion even runs. RECON mines, schedules, and replicates across mail, email, and mobile. It’s easy so you save lots of time. And it’s affordable because you’ll be able to create and streamline more and more cost-effective programs. If you’d like more info about RECON, our proprietary database marketing software, click here or call Angel Suarez at 612-875-7131.

Casino workers fill a variety of roles in gaming operations. The roles all serve the same purpose: to serve the needs of the casino in increasing the number of gamblers at the establishment and the amount of money they gamble.

In this free career guide, you will learn how to have a successful career as a casino worker.

Casino Worker Summary

• Workers need a license issued by a regulatory agency, such as a State casino control board or commission.
• Competition for jobs is expected to be keen.
• Job prospects will be best for those with previous casino gaming experience, a degree or technical or vocational training in gaming or a hospitality-related field, and strong customer service skills.

Working as a Casino Worker

Legalized gambling in the United States today includes casino gaming, State lotteries, pari-mutuel wagering on contests such as horse or dog racing, and charitable gaming. There are a number of service occupations that are unique to the multibillion-dollar world of gaming, the playing of games of chance.

The majority of gaming services workers are employed in casinos. Duties and titles may vary within occupations from one establishment to another. Some positions are associated with oversight and direction—supervision, surveillance, and investigation—while others involve working with the games or patrons themselves by tending slot machines, dealing cards or running games, handling money, writing and running tickets, and other activities. In most gaming jobs, workers interact directly with patrons, and part of their responsibility is to make those interactions enjoyable.

Like nearly every business establishment, casinos have workers who direct and oversee day-to-day operations. Gaming supervisors and gaming managers oversee the gaming operations and personnel in an assigned area. They circulate among the tables and observe the operations to ensure that all of the stations and games are covered for each shift and that workers and gamblers adhere to the rules of the games. Gaming supervisors and gaming managers often interpret or explain the operating rules of the house to patrons who may have difficulty understanding the rules. Periodically, they address complaints about service.

Gaming managers also have additional responsibilities beyond those of supervisors. For example, gaming managers prepare work schedules and station assignments for their subordinates. They are responsible for interviewing, hiring, training, and evaluating new workers.

Slot key persons coordinate and supervise the slot machine department and its workers. Their duties include verifying and paying off jackpots to patrons, resetting slot machines after completing the payoff, and refilling machines with tickets or money. Slot key persons must be familiar with a variety of slot machines and be able to make minor repairs and adjustments to the machines as needed. If major repairs are required, slot key persons determine whether the slot machine should be removed from the floor. They also enforce safety rules and report hazards within their assigned areas.

Gaming and sports book writers and runners assist in the operations of games such as bingo and keno, in addition to taking bets on sporting events. They scan tickets presented by patrons and calculate and distribute winnings. Some writers and runners operate the equipment that randomly selects the numbers. Others may announce numbers selected, pick up tickets from patrons, collect bets, or receive, verify, and record patrons’ cash wagers.

Gaming dealers operate table games such as craps, blackjack, and roulette. Standing or sitting behind the table, dealers provide dice, dispense cards to players, or run the equipment. Dealers also monitor the patrons for infractions of casino rules. Gaming dealers must be skilled in customer service and in executing their game. Dealers determine winners, calculate and pay winning bets, and collect losing bets. Most gaming dealers are competent in at least two games, one usually being blackjack or craps.

Work environment. Most casinos are open 24 hours a day, 7 days a week. Employees can be expected to work nights, weekends, and holidays. Casino work can be physically demanding. Most occupations require that workers stand for long periods; some require the lifting of heavy items. The atmosphere in casinos exposes workers to certain hazards, such as cigarette, cigar, and pipe smoke. Noise from slot machines, gaming tables, and talking workers and patrons may be distracting to some, although workers wear protective headgear in areas where loud machinery is used to count money.

Training, Other Qualifications, and Advancement

Each casino establishes its own education, training, and experience requirements, but all gaming service workers must obtain a license from a regulatory agency, such as a State casino control board or commission.

Education and training. There usually are no minimum educational requirements for entry-level gaming jobs, although most employers prefer workers with at least a high school diploma or GED.

What Is A Person Who Works In A Casino Called

Each casino establishes its own requirements for education, training, and experience. Some of the major casinos and slot machine manufacturers run their own training schools, and almost all provide some form of in-house training in addition to requiring certification. The type and quantity of classes needed may vary. Many institutions of higher learning offer training or classes toward certificates in gaming, as well as offering associate’s, bachelor’s, or master’s degrees in a variety of hospitality-related fields, such as hospitality management, hospitality administration, or hotel management. Some schools offer training in games, gaming supervision, slot attendant and slot repair technician work, slot department management, and surveillance and security.

Slot key persons do not need to meet formal educational requirements to enter the occupation, but completion of slot attendant or slot technician training is helpful. As with most other gaming workers, slot key persons receive on-the-job training during the first several weeks of employment.

Gaming and sports book writers and runners usually have at least a high school diploma or GED. Most of these workers receive on-the-job training.

Most gaming dealers acquire their skills by attending a dealer school or a vocational and technical school. Such schools teach the rules and procedures of the games, as well as State and local laws and regulations. Although beneficial, graduation from one of these schools does not guarantee a job at a casino, because most casinos also require prospective dealers to audition for open positions. During the audition, personal qualities are assessed along with knowledge of the games.

For most gaming supervisor and gaming manager positions, an associate’s or bachelor’s degree is beneficial, but not required. Most employees in these occupations have experience in other gaming occupations, typically as dealers, and have a broad knowledge of casino rules, regulations, procedures, and games.

Licensure. Gaming services workers are required to be licensed by a regulatory agency, such as a State casino control board or commission. Applicants for a license must provide photo identification and pay a fee. Some States may require gaming service workers to be residents of that State. Age requirements vary by State. The licensing application process also includes a background investigation and drug test.

Other qualifications. In addition to possessing a license, gaming services workers need superior customer service skills. Casino gaming workers provide entertainment and hospitality to patrons, and the quality of their service contributes to an establishment’s success or failure. Therefore, gaming workers need good communication skills, an outgoing personality, and the ability to maintain their composure even when dealing with angry or demanding patrons. Personal integrity also is important because workers handle large amounts of money.

Gaming services workers who manage money should have some experience handling cash or using calculators or computers. For such positions, most casinos administer a math test to assess an applicant’s level of competency.

Gaming supervisors and gaming managers must have strong leadership, organizational, and communication skills. Excellent customer service and employee relations skills also are necessary.

Advancement. Advancement opportunities in casino gaming depend less on workers’ previous casino duties and titles than on their ability and eagerness to learn new jobs. For example, an entry-level gaming worker eventually might advance to become a dealer or card room manager or to assume some other supervisory position.

Employment as a Casino Worker

Gaming services occupations provided 178,700 jobs in 2008. Employment among occupational specialties was distributed as follows:

Gaming services workers are found mainly in the traveler accommodation and gambling industries. Most are employed in commercial casinos, including riverboat casinos, casino hotels, and pari-mutuel racetracks with casinos—known as “racinos,” which are legal in 20 states. In addition, there are 29 States with Indian casinos. The largest number of gaming services workers work in casinos in Nevada. Legal lotteries are held in 43 States and the District of Columbia, and pari-mutuel wagering is legal in 40 States. Forty-seven States and the District of Columbia also allow charitable gaming.

Job Outlook

Employment of gaming service workers is expected to grow faster than the average for all occupations. Opportunities will be best for those with previous casino gaming experience, a degree or technical or vocational training in gaming or a hospitality-related field, and strong customer service skills.

Employment change. Employment in gaming services occupations is projected to grow by 14 percent between 2008 and 2018, which is faster than the average for all occupations. The increasing popularity and prevalence of Indian casinos and racinos will provide new job openings. States that have recently legalized gaming in the form of electronic gaming devices or table games will provide growth as more gaming facilities are opened. With many States benefiting from casino gambling in the form of tax revenue or agreements with Indian tribes, additional States are reconsidering their opposition to legalized gambling and will likely approve the construction of more casinos and other gaming establishments during the next decade. Additional job growth will occur as popular tourist destinations, such as Las Vegas, continue to expand their gaming operations.

The increase in gaming reflects growth in the population and in its disposable income, both of which are expected to continue. Higher expectations for customer service among gaming patrons also should result in more jobs for gaming services workers. Because of increasing demand in gaming establishments for additional table games, particularly poker, the largest growth is expected among gaming dealers. However, new automated electronic table games, which eliminate the need for dealers, will moderate growth.

Advancements in slot machine technology, such as coinless slot machines—known as “ticket-in, ticket-out machines”—will cause employment of slot key persons to grow by 3 percent from 2008 to 2018, which is slower than the average for all occupations. Ticket-in, ticket-out technology reduces the need for slot key persons to pay out jackpots, fill hoppers, and reset machines. Additionally, slot machines linked to a network allow adjustments to be made from a central computer server rather than from the floor by a slot key person.

Job prospects. In addition to job openings arising from employment growth, opportunities will result from the need to replace workers transferring to other occupations or leaving the labor force.

Keen competition for gaming services jobs is expected, because there generally are more applicants than jobs. Job prospects in gaming services occupations will be best for those with previous casino gaming experience, a degree or technical or vocational training in gaming or a hospitality-related field, and strong interpersonal and customer service skills.

Projections Data

Earnings for Casino Workers

Wages for gaming services workers vary according to occupation, level of experience, training, location, and the size of the gaming establishment. The following were median annual wages for various gaming services occupations in May 2008:

What Do You Call A Casino Worker License

Gaming dealers generally receive a large portion of their earnings from tips in the form of tokens received from players. Earnings from tips vary with the table games the dealer operates, the personal traits of the dealer, and the pooling policies of the casino.

Related Tutorials

Career Guide for Agricultural Workers